HubSpot CRM

User-friendly CRM with a free tier for growing 3PLs

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Deployment: Cloud
Market: Smb
Pricing: Freemium
Price Range: Under $100/mo
Founded: 2006
HQ: Cambridge, Massachusetts, USA
Free Trial: Yes
API: Available
Uptime SLA: 99.95 percent monthly uptime commitment for the Subscription Service (commercially reasonable efforts)
Parent: HubSpot, Inc. (independent, publicly traded NYSE: HUBS)

Overview

HubSpot CRM is user-friendly and commonly used by 3PLs for marketing, sales, and service automation. It provides accessible CRM with a free tier and scaling pricing for growing logistics operations.

Our verdict

Best for 3PL and logistics sales and marketing teams that want a genuinely free CRM with transparent paid upgrade paths and a large integration ecosystem, rather than a logistics-specific tool.

Strengths

Genuine free-forever CRM tier plus a 14-day trial on paid Sales Hub plans, with fully public per-seat pricing
Mature developer platform with public API docs and an App Marketplace of 2,000-plus integrations
Holds its own SOC 2 Type 2 and a publicly available SOC 3 report, with a 99.95 percent monthly uptime commitment and a public status page
Tiered support that scales to phone and callback on Professional and Enterprise plans

Watch-outs

Not logistics or 3PL specific; it is a horizontal CRM adapted for sales and marketing use, with no warehouse or volume-capacity concepts
Higher Sales Hub tiers carry one-time onboarding fees (1,500 dollars Professional, 3,500 dollars Enterprise) and per-seat costs that climb quickly
ISO 27001 is attributed to HubSpot cloud infrastructure providers rather than to HubSpot itself, and no HIPAA, PCI DSS, or FedRAMP coverage is stated

Assessed by Third Fin Editorial. How we evaluate →