Subbly

Subscription-first, all-in-one commerce platform for subscription boxes

Visit Website ✓ Verified Jun 21, 2026 Own this product? Claim & verify →

Deployment: Cloud
Market: Smb
Pricing: Subscription
Price Range: Under $100/mo
Founded: 2014
HQ: Edinburgh, Scotland, UK
Company Size: 11-50 employees
Free Trial: Yes
API: Available

Overview

Subbly is a cloud-based, subscription-first commerce platform that lets merchants launch, run, and grow subscription-box and recurring-revenue businesses without third-party plugins. It bundles a website builder, recurring billing, build-a-box subscriptions, gifting, failed-payment recovery, cancellation surveys, and MRR/churn/LTV analytics, plus a headless API and SDKs. The company reports 20,000+ users across 55 countries.

Our verdict

Subbly is a purpose-built, subscription-first commerce platform that consolidates the website, recurring billing, and subscription-box mechanics most "Shopify + plugin" stacks bolt together, and it earns consistently strong user ratings. It fits SMB and lower-mid-market subscription brands well, with transparent sub-$120/mo pricing and a public API, but it is not positioned for enterprise. Buyers with strict procurement needs should note the absence of published security certifications, an uptime SLA, or a public status page.

Strengths

Subscription-first all-in-one platform (website + recurring billing + box mechanics)
Transparent public pricing from under $30/mo with a 14-day no-card trial
Public headless API and SDKs for custom builds
Strong, high-volume third-party ratings (Capterra 4.8/5, 217 reviews)