Smartrr
Subscriptions for growing Shopify brands
- Deployment
- Cloud
- Market
- Smb
- Pricing
- Subscription
- Price Range
- $100 - $500/mo
- Founded
- 2020
- HQ
- New York, NY, USA
- Free Trial
- Yes
- API
- Available
- Parent
- Relay Commerce
Overview
Smartrr is a Shopify-native subscription-commerce platform that lets brands sell pay-as-you-go, prepaid, and build-a-box subscriptions with flexible billing intervals. It includes a branded customer account portal, native loyalty rewards and referrals, churn-reduction retention actions, and subscription analytics. Founded in 2020 and headquartered in New York City, Smartrr was acquired by Relay Commerce in February 2025; an API is available for headless and custom implementations.
Our verdict
Smartrr is a polished, Shopify-native subscription platform best suited to growing DTC brands that want subscriptions, a branded customer portal, native loyalty, and retention tooling in one app with transparent published pricing. Its 4.9/5 Shopify App Store rating is strong, though it has effectively no presence on independent B2B review sites, and no public security certifications or uptime SLA are disclosed. Its 2025 acquisition by Relay Commerce adds backing but introduces some roadmap-direction uncertainty.
Strengths
- Transparent public pricing with a 14-day free trial
- Genuinely Shopify-native with headless support and a documented API
- Native loyalty, referrals, and churn-reduction actions built in
- Excellent Shopify App Store rating (4.9/5, 69 reviews)
Watch-outs
- No independent review-site validation (G2 and Capterra are effectively empty)
- No published security certifications, trust page, or uptime SLA
- Shopify-only, and pricing carries a 1% GMV fee on top of the monthly base
Trust & security
- Status page
- live ↗
Integrations
Offers an API for custom integrations. Developer docs ↗
Videos
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Reputation & reviews
No reviews for Smartrr yet. Be the first to share your experience.
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Sources & verification
Last verified Jun 22, 2026 by Third Fin Editorial. See how we evaluate & verify.
- Company: Crunchbase - Smartrr
- Company: Relay Commerce (parent)
- Company: Crunchbase — Smartrr (founded 2020, NY) (2026-06)
- Company: Relay Commerce — Smartrr product page (parent, customers) (2026-06)
- Integrations: Smartrr API docs (ReDoc) (2026-06)
- Pricing: Smartrr pricing
- Product: Smartrr developer documentation
- Ratings: Shopify App Store - Smartrr reviews
- Ratings: Shopify App Store — Smartrr (rating, Built for Shopify) (2026-06)
- Security: Smartrr status page (2026-06)