Looker

Modern BI with embedded analytics from Google Cloud

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Deployment: Cloud
Market: Enterprise
Pricing: Custom Quote
Price Range: Contact for Pricing
Founded: 2012
HQ: Santa Cruz, California, USA
API: Available
Uptime SLA: 99.9 percent monthly for Enterprise and Embed editions; 99.5 percent for Standard edition
Parent: Google LLC (Alphabet Inc.) - Google Cloud; acquired Looker 2019, closed February 2020

Overview

Looker by Google Cloud is a modern BI platform used for logistics analytics and reporting. It provides embedded analytics and data modeling capabilities for mid-market to enterprise operations.

Our verdict

Best for logistics and 3PL teams that want a governed, code-modeled (LookML) BI layer on top of their cloud data warehouse and can support an enterprise, quote-based contract.

Strengths

Centralized LookML semantic modeling enforces a single governed source of truth for metrics across analytics teams
Public RESTful API (API 4.0) plus SDKs and a Marketplace enable deep automation, embedding, and custom integrations
Backed by Google Cloud infrastructure with a 99.9 percent uptime SLA on Enterprise and Embed editions
Inherits Google Cloud security and compliance posture, including HIPAA BAA eligibility

Watch-outs

Pricing is entirely quote-based with annual commitment, so there is no public price and no general self-serve trial
Reviewers report slow performance and slow loading on large datasets
Horizontal BI platform rather than a logistics-specific tool, so 3PL-specific workflows must be modeled by the customer

Assessed by Third Fin Editorial. How we evaluate →